Most solar companies are honest
The vast majority of solar professionals genuinely want to help homeowners. Unfortunately, a small number of companies use misleading marketing or high-pressure sales tactics. Knowing what to watch for can help you make a confident decision — and so does understanding why comparing more than one option matters.
Beware of “free solar” claims
Many advertisements use the phrase “free solar.” In reality, solar systems are typically purchased outright, financed, or leased. If someone says it's “free,” ask exactly what they mean.
Don't feel pressured to sign today
Common tactics to be cautious of:
- “This incentive expires tonight.”
- “My manager approved this special price.”
- “We’re only in your neighborhood today.”
A reputable company should welcome thoughtful decision-making, and taking time to compare solar quotes is the simplest protection there is.
Federal consumer-protection guidance says the same thing: the FTC advises homeowners not to be rushed into a decision, to be skeptical of unsolicited offers and high-pressure sales tactics, and to take the time to compare offers before signing.1,2
Read every financing agreement
Look beyond the monthly payment. Understand:
- Loan term
- Interest rate
- Dealer fees
- Total repayment
- Ownership
Dealer fees are a specific reason to read the paperwork rather than the sales sheet. The Consumer Financial Protection Bureau reported that hidden fees can increase a solar loan’s principal by roughly 10–30%, and in some cases by more than 50%.3
Be careful with savings guarantees
Nobody can guarantee exactly what your future utility bills will be. Electricity usage changes. Weather changes. Utility rates change. Companies should explain assumptions, not make unrealistic promises.
Verify who is doing the work
- Who installs the system?
- Are subcontractors used?
- Who handles warranty service?
- Who do I call if something goes wrong?
The FTC advises checking that a company is licensed and insured before hiring.2 In Florida, you can look up a contractor’s license directly through the Department of Business and Professional Regulation’s official license verification search — and it is reasonable to ask for the license number of the entity that will actually perform the installation.4
Take your time
If a company truly offers value today, it should still offer value tomorrow — after you've had time to think.
Trust your instincts
Sometimes the biggest warning sign isn't technical — it’s how you're treated. If you feel rushed, ignored, confused, or pressured, it’s okay to slow down.
What people get wrong
SolarFit isn't designed to recommend installers. It's designed to prepare homeowners. When you understand your home, your goals, and the questions that matter, you're in a much stronger position to evaluate any proposal with confidence.
Ready to make an informed solar decision?
Start with the free SolarFit Assessment to understand your home's needs before speaking with installers.
The best protection against a bad solar experience isn’t skepticism. It’s education.
Sources
The authoritative sources used for the factual claims on this page. Rules, rates, and programs change — always confirm details with the official source before you make a decision.
- 1.Federal Trade CommissionHow to avoid getting burned by solar or clean energy scams
- 2.Federal Trade CommissionSolar Power for Your HomeFederal consumer guidance on bids, licensing checks, fixed utility charges, leases, and PPAs.
- 3.Consumer Financial Protection BureauIssue Spotlight: Solar FinancingFederal findings on dealer fees, loan structures, and PPA escalators.
- 4.Florida Department of Business and Professional RegulationVerify a LicenseeOfficial Florida contractor and electrical contractor license lookup.